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Category: Business owner life
Relationships lead to opportunities
I see a fair few businesses using social media as an online billboard, or the equivalent of a flyer through the door. They showcase what they do, shout it out to the world but…that’s it. It’s not pointless – it does achieve some reach and some understanding of what those businesses do, but it is…
Just Be You!
You will have heard the phrase “People Buy People” and it is true, but what does that mean for how you market your business? I will tell you what it does not mean: it does not mean that you have to be the most likeable person in the world, so do not panic. Yes, people…
You’re not saving money doing it all for free
In my last blog I talked about the fantastic free systems that are available to make our life easier. This time around I am looking at when it makes sense to spend money on a system – because it will actually save you money in reality. Your time has worth. That is true regardless of…
Simplifying your systems doesn’t have to cost you money
When we start out running our own businesses, it is all spreadsheets, Word documents and notebooks. We know that larger companies have whizz bang systems that automate everything and make it look shiny, but we also know that these things cost money, and we’re not of a size to justify that. So when we start…
Sticks and carrots
In my last blog post I talked about giving your team clear expectations so that they know how to do their best for you. This is the second part of that thought process – being clear about rewards and consequences. Some people are motivated purely by the knowledge of a job well done. Some people…
Want your team to perform? Tell them what you expect.
You work 12 hours a day on your business, you are constantly thinking about ways to improve things, you find it hard to switch off at weekends and getting a new client is cause for huge celebration. So why don’t your team seem to give a sh*t? Firstly, if that sounds like you it might…
I love my business – but please don’t talk about making money!
Does the idea of making money make you uncomfortable? Do you say things like “I just want to help people” and “I hate putting my prices up”. Do you know that you’re not charging what you are worth but you can’t seem to do anything about it? Money mindset is a big issue for the…
Being your own boss – and being the best boss
As a self employed sole trader I can use that phase “I am my own boss”. We hear that one all the time right? “I’m my own boss” – and to those in employment that might sound like wonderful freedom. Which of course it is! But only if you take some time to consider what…
Finding Your First Clients
You’ve got your business idea, it’s all planned out, you know you can do it, the next step is to get your message out there and find your first clients. So you need a big shiny website, all the social media accounts and a colour coded strategy right? Not necessarily. There are many well qualified…
The Right Way to do Everything
I had a lovely catch up this morning with Catherine Gil, one of my oldest friends, and we were talking about the things we find easy in our businesses and the things that push us outside of our comfort zone. We agreed that being our authentic selves is what serves us best, and anything that…